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Meta Ads · Facebook · Instagram · AI-Powered Targeting

Stop Guessing
Who’s Buying.
Start Targeting Them.

Facebook and Instagram still reach more buyers than any platform on earth — but only if your targeting, creative, and budget allocation are dialed in. We build Meta Ads campaigns with AI-generated creative variations and audience layering that finds your real buyers, not just clicks.

Hermes AI generates and tests dozens of ad creative variations per campaign — so we know exactly what converts before we scale spend.

2
Platforms, 1 budget
AI
Creative testing
3B+
Monthly active users
ROAS
Revenue-tied
4.6x LIVE ROAS
LIVE AUDIENCE TARGETING
2.4M IMPRESSIONS TODAY

Why Meta Wins

No Other Platform Lets You Target
This Precisely.

Google captures demand. Meta creates it. When someone isn’t actively searching for your product but matches every characteristic of your ideal buyer — Meta finds them. Interests, behaviors, life events, income brackets, job titles, and connections to your existing customers.

Combined with AI-generated creative that stops the scroll and full-funnel automation that nurtures cold audiences to conversion — Meta is the most scalable paid channel available for most businesses.

Facebook: 2.1B daily active users — every demographic
Instagram: 2B users — highest engagement rate in social
Messenger + WhatsApp: direct conversation at ad scale
Audience Network: reach extends beyond Meta properties
3B+
Monthly active users across Meta properties
200+
Targeting parameters available per campaign
$0.94
Average cost-per-click across all industries
9.21%
Average conversion rate for optimized campaigns

Our Approach

Full-Funnel Meta Strategy.
Cold to Converted.

Most agencies run one campaign and hope for the best. We engineer a three-stage funnel that moves audiences from first impression to purchase — with different creative, messaging, and objectives at every stage.

Top of Funnel
TOF

Awareness

Cold audiences who’ve never heard of you. We use broad targeting, interest-based audiences, and lookalikes to put scroll-stopping creative in front of your ideal buyers for the first time.

✓Broad + interest targeting
✓Lookalike audiences (1-5%)
✓Video + Reel creative
✓Brand story hooks
✓Reach + ThruPlay objectives
Middle of Funnel
MOF

Consideration

Warm audiences who engaged with your TOF ads, visited your website, or watched your videos. We retarget with deeper value content, social proof, and offers that move them closer to a decision.

✓Video viewer retargeting
✓Page + profile engagers
✓Testimonial + case study ads
✓Lead gen forms
✓Traffic + engagement objectives
Bottom of Funnel
BOF

Conversion

Hot audiences who visited key pages, added to cart, or filled out a form. We close them with direct offers, urgency, and conversion-optimized creative. This is where ROAS is won or lost.

✓Website visitor retargeting
✓Cart abandonment campaigns
✓Dynamic product ads
✓Direct offer + urgency creative
✓Conversion + ROAS objectives
Every stage connected. Every dollar tracked.
We build attribution so you know exactly which campaign stage, ad set, and creative generated every lead and sale — then optimize relentlessly toward what converts.
Build My Meta Funnel

Ad Formats We Master

The Right Format for Every
Funnel Stage and Goal

Different formats serve different objectives. We match creative format to funnel stage, audience temperature, and campaign goal — then test aggressively to find what your specific audience responds to.

Reels + Short-Form Video
The highest-reach format on Meta. AI-scripted hooks, pattern interrupts, and native-feeling content that stops the scroll in the first 3 seconds. Hermes writes scripts optimized for each platform’s algorithm.
Static Image + Carousel Ads
High-contrast visuals with bold copy overlays that work in feed and Stories. Carousel ads for e-commerce, service comparisons, and multi-benefit storytelling. AI-generated copy tested across 10-20 variations.
Lead Gen Forms
Native Meta Lead Gen Forms capture contact info without sending users off-platform — dramatically higher conversion rates than landing pages for cold audiences. Instant CRM delivery via n8n integration.
Stories + Instant Experience
Full-screen immersive ad formats that command 100% of the viewer’s attention. Instant Experiences load instantly and deliver interactive brand experiences that increase purchase intent significantly.
Dynamic Product Ads
For e-commerce: automatically show the right product to the right person based on their browsing and purchase behavior. Catalog-connected campaigns that scale without manual creative work for every SKU.
Advantage+ Shopping Campaigns
Meta’s most powerful AI-driven campaign type. We feed it the right creative, catalog, and conversion signals — then let Meta’s machine learning find your best buyers across all placements simultaneously.
CREATIVE TESTING ENGINE
LIVE CTR BY FORMAT · RANKED
Reels
6.8%
Carousel
4.2%
Lead Forms
5.1%
Stories
3.6%
Dynamic Product
4.9%
Advantage+
5.9%
312
VARIANTS TESTED
28
ACTIVE THIS WEEK
HERMES CREATIVE LAB GENERATING
Scripting new Reels hook variation…
What we create every month:
Ad copy variations20-40+
Creative concepts8-15
Video scripts (Hermes AI)4-8
A/B tests runningContinuous
Audience segmentsTOF + MOF + BOF
Optimization touchpointsWeekly

Audience Targeting

Find Your Exact Buyer.
Scale What Converts.

Meta’s targeting capabilities are unmatched. We layer interest, behavior, demographic, and custom data signals to build audiences that convert — then use Lookalike Audiences to scale to millions of similar buyers.

Interest + Behavior Targeting

200+ interest and behavior categories. We layer them strategically — not stacking everything into one bloated audience but testing precise combinations to find the highest-converting audience segments for your specific offer.

Custom Audiences

Upload your customer list, retarget website visitors, engage video viewers, re-engage lead form openers. Custom Audiences are your warmest targets — people who already know you. We never waste them on cold-audience creative.

Lookalike Audiences

The most powerful prospecting tool in Meta. We build Lookalikes from your best customers —1% for precision, 3-5% for scale — letting Meta find millions of people who behave like your highest-value buyers. This is how you scale without losing quality.

Advantage+ Audiences

Meta’s AI-powered audience expansion finds buyers your manual targeting would miss. We configure Advantage+ with the right audience hints and conversion signals — then let Meta’s machine learning find pockets of high-intent buyers at scale.

Client Results

Meta Campaigns That Move the Needle

Facebook Ads Gov / EMS

Texas Remount (TRES)

Facebook campaigns targeting Texas EMS agency directors, fire chiefs, and county emergency management officials. HB3000 grant educational content ads built awareness and trust before retargeting with direct consultation CTAs. Custom Audience retargeting from website visitors and video viewers drove the highest-converting traffic at the lowest CPL.

Facebook + Instagram Speed Shop

Coddington Speed Shop

Brand repositioning campaign moving from Jeep-only to a broader custom off-road enthusiast audience. Interest + Lookalike targeting reaching C10, Mustang, and Charger builders. AI-generated video concepts and static ads showcasing featured builds drove page growth and inbound service inquiries simultaneously.

Facebook Lead Gen Real Estate

Spanish Peaks Land Co.

Facebook Lead Gen campaigns targeting high-net-worth buyers interested in Colorado mountain land and rural investment properties. Interest-layered targeting combined with Lookalike Audiences built from existing buyer data. Native Lead Gen forms captured qualified buyer contacts directly into CRM without landing page friction.

Facebook Ads B2B Fleet

SleeperKing Mattress Co.

Facebook prospecting campaigns targeting trucking company owners, fleet managers, and OTR logistics operators. Advantage+ audience expansion found buyer segments that manual targeting alone would have missed. Full-funnel retargeting sequence moved cold prospects through a 30-day nurture to fleet consultation request.

META ADS PERFORMANCE
$22
BLENDED COST PER LEAD · ALL CAMPAIGNS
▼ 34% vs industry avg
COST PER LEAD BY CLIENT · LIVE
TRES$14
Coddington$19
Spanish Peaks$41
SleeperKing$26
2,140
LEADS THIS MONTH
3.8%
AVG CTR
PIXEL + CONVERSIONS API SYNCING
Matching pixel event to lead form submission…
Every Meta engagement includes:
✓Full account audit + pixel verification
✓Full-funnel campaign architecture
✓AI-written ad copy (20-40 variations)
✓Creative brief for video + static
✓Custom + Lookalike audience build
✓Weekly optimization + budget pacing
✓A/B creative testing program
✓Monthly ROAS + CPL reporting
✓n8n lead routing to your CRM
Get a Free Meta Ads Audit

Frequently Asked Questions

Before You Run Facebook
& Instagram Ads.

The questions business owners ask most about Meta advertising — budget, creative, and what actually converts.

01What's the difference between Facebook Ads and Instagram Ads?
+
They run through the same Meta Ads Manager and audience data, but creative formats and user behavior differ between the two platforms, which affects strategy.
02How much should I spend on Meta ads per month?
+
Most small businesses start testing with $1,000-$3,000 per month, scaling up once a campaign proves profitable.
03Can Meta ads work for B2B companies?
+
Yes, especially for retargeting and brand awareness, though Meta ads typically perform best for consumer (B2C) products and services.
04How long until Meta ads start converting?
+
Campaigns usually need 1-2 weeks in the learning phase before performance stabilizes and conversion costs settle.
05Do you create the ad creative or just manage spend?
+
ProInternet AI creates AI-assisted and custom ad creative, copy, and video, then manages targeting, bidding, and optimization.
06What's retargeting and why does it matter?
+
Retargeting shows ads to people who already visited your site or engaged with your content, typically converting at a much higher rate than cold traffic.
07Is Meta advertising still effective with iOS privacy changes?
+
Yes, though tracking is less precise; ProInternet AI uses Meta's Conversions API and first-party data to maintain accurate attribution.
08How do you measure Meta ads success?
+
Cost per lead, return on ad spend, and ultimately revenue attributed to Facebook and Instagram campaigns are tracked monthly.
META ADS MANAGER — LIVE
CHANNELS MANAGED
Facebook Feed & StoriesACTIVE
Instagram Feed & ReelsACTIVE
Retargeting AudienceACTIVE
Conversions APICONNECTED
1-2
WEEKS LEARNING PHASE
$1-3K
TYPICAL TEST BUDGET
CREATIVE ENGINE TESTING
Testing ad creative variant against control…
Ready to find your buyers?

Get a Free Meta Ads Audit.

A free 30-minute call to review your current Facebook and Instagram ad performance.

Book My Free Strategy Call

3 billion people are waiting

Scale Faster with Facebook
& Instagram Ads
That Work.

Book a free Meta Ads audit. We’ll review your current account, identify every wasted dollar, map your full-funnel opportunity, and show you exactly what an AI-powered Meta campaign strategy looks like for your specific business and audience.

Free full account audit Facebook + Instagram covered AI creative at scale Full-funnel TOF MOF BOF Weekly active management

📍 Denver/Centennial, Colorado · Serving Clients Nationwide Since 1998